Call me crazy, but if you’re selling me something, you’re not my partner.

The word “partner” gets thrown around a lot in business, but what does it really mean?

To me, a partner is someone who shares the risks, the rewards, and the long nights figuring out how to make it all work. They’re not cashing checks before the results come in—they’re in the trenches with you, every step of the way.

At GIS, we don’t make a profit until the job is done. And not just done—but done right. Sometimes that means waiting years before we see a return. But that’s what partnership means to us.

It’s not easy, but it’s honest.