Ever been invited to an event and thought, “They’ll regret this”? That was me at the recent Bisnow Multifamily event.

We covered the big stuff—industry trends, future outlooks, and how we’re all grappling with two realities: construction costs keep climbing, and making new deals pencil is still tough.

Then there was my panel. The topic? Innovation.

My take? Let’s just say I gave the buzzword a reality check.

I may have poo-poo’ed some of the hype a little too enthusiastically.

Hopefully, the audience appreciated the honesty—or at least found it entertaining.

All jokes aside, events like this are a great way to spark productive conversations, exchange ideas, and tackle the real challenges our industry faces.

I’m grateful for the invite and hoping my sarcasm hasn’t put me on the “do not call” list for next time.

If you’re in Multifamily or just curious about where things are headed, let’s connect.

And if you were there, tell me—was I too much, or just enough?