Marketing, Leasing & Disposition
Maximizing project returns through strategic branding, leasing velocity, and exit execution.
A development isn’t complete when construction ends — it’s complete when the asset is leased, sold, refinanced, or stabilized.
This final phase determines whether the business plan succeeds, whether capital is returned on time, and whether equity sees the upside it was promised.
Most owners underestimate this stage. We don’t.
Why This Phase Matters
In real estate development, the exit is where value is either captured or lost. A slow lease-up, weak branding, poor market positioning, or misaligned broker strategy can destroy years of work and millions in expected return.
The industry norm:
Developers finish construction, then hire a broker, then hope the market responds.
Our model:
We bring brokers, property managers, and marketing strategy into the project long before construction is finished — sometimes before drawings are finalized. Their market intelligence informs design, pricing, amenities, and absorption assumptions.
Because by the time a project hits the market, it’s too late to fix the fundamentals.
What We Do in This Phase
- Market Positioning & Branding (We treat the project like a product launch, not just a listing.)
- Define the ideal buyer or renter before final design decisions
- Coordinate naming, branding, renderings, signage, and marketing collateral
- Manage all digital presence: website, email lists, paid ads, video, social media, PR
- Provide feedback loops during construction to adjust to real-time market shifts
- Broker & Property Manager Integration We don’t “hire a broker at the end” — we select and manage the right brokers and property managers early in the process.
- Broker + PM selection based on product type, submarket, and absorption goals
- Their input informs unit mix, amenity packages, and pricing strategy
- We negotiate agreements to protect the owner, not the broker
- If performance fails to meet targets — we step in and replace the team
- Leasing Management (for hold-strategy assets)
- Pre-leasing during construction to hit CO-ready occupancy
- Digital + physical marketing funnel management
- Weekly leasing performance reporting to owner, lender, and equity
- Concession strategy designed to maximize velocity without compressing NOI
- Disposition / Sell-Out (for exit-strategy assets)
- Exit timing strategy based on interest rates, comps, and absorption cycles
- Preparation of full OM, rent rolls, financials, and marketing package
- Direct coordination with brokers, buyers, and transaction teams
- Support for 1031, recapitalization, refi, or full buyout
How This Fits Into the Full Development Lifecycle
Our process ensures Marketing & Disposition is integrated from the start, not the finish.
Marketing / Leasing / Disposition
Who This Is For
Landowners who want to lease the asset and hold long-term
Owners planning to sell or recapitalize at stabilization
Developers who need an institutional-grade exit plan to satisfy lenders and investors
Trustees, receivers, or lenders managing distressed or take-over projects
Why We’re Not a Brokerage Firm (And Why That Matters)
Most owners assume brokers “handle everything.” But brokers are paid to market the building — not to protect the pro forma, the return hurdle, or the exit timing.
- We don’t earn commissions
- We’re not trying to “win the listing”
- We manage marketing, brokers, property managers, and the exit strategy itself
Brokers promote the building. We ensure the business plan performs.
Because by the time a project hits the market, it’s too late to fix the fundamentals.
Ready to talk strategy?
If marketing, leasing, or disposition isn’t planned early, you’re already behind the market.