Eugene Gershman on Why Tough Markets Create the Best Real Estate Opportunities

Eugene Gershman on Why Tough Markets Create the Best Real Estate Opportunities

Real estate developer Eugene Gershman shares why today’s high-interest environment might actually be better than the boom years for smart builders and investors.

In this episode, Eugene and Steven dive into:

His path from finance to development
How he partners with landowners and first-time developers
The clever 4-plex story that helped him fund 12 units with minimal equity
The biggest myth about modular construction
Why he’s launching a distressed asset fund in 2025
And what every developer underestimates when starting a new build

Whether you’re a syndicator, a passive LP, or just curious about how deals actually get done, this conversation is packed with wisdom.

📍 Guest: Eugene Gershman
Founder of GIS Companies
Host of Land to Legacy podcast
Website: https://www.giscompanies.co

🎙 Brought to you by WE Capital and the Goethals Capital Fund

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