“Seattle real estate market is screwed.”

Fake news travels 7,000 miles.

I was on a call with our overseas partners when they told me they wanted to sell based on the headlines they were seeing about the Pacific Northwest.

They own a site in downtown, prime location, decent zoning.

But they’re 7,000 miles away.

And everything they know about the Pacific Northwest…they get from CNN.

So when they called, they were ready to sell.

Too risky. Too much noise. Too many headlines about crime, vacancy, and markets in decline.

But here’s what I told them:

• I’ve lived here since the ‘90s.
• I’ve built through three market cycles.
• I’ve lost projects and rebuilt from scratch.

So no, I’m not naive about Seattle.

But I’m also not buying the narrative that says
“Panic, sell now, get out of this market.”

We walked them through the submarket. Ran comps on smaller units. Mapped the zoning overlays most people overlook.

Then we did what we always do: Structured a JV.

They’re funding early-stage work.
We’re handling entitlement, design, and capital stack.

And no one’s selling anything.

Because here’s the truth: Seattle’s not screwed.

When you invest based solely on headlines, you lose.

When you invest on facts, boots on the ground expertise, and strong partners…you win.

What partnership helped you see opportunity where others only saw risk?

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If you’re a landowner, investor, or emerging developer planning your next move, let’s talk about how we’re structuring deals to build early, de-risk the path, and share the upside.